Zattoo to stream World Cup Soccer
Filed in archive Companies by Marc on May 29, 2006
The following copy from the press release shows how they are trying to sell the service.
" -- Consumers are able to watch an array of major television channels in one browser, find specialty content often not available elsewhere and achieve portability and privacy unique to the personal computer
-- Broadcasters achieve improved targeting with a 10X increase in
audience scalability and vastly reduced streaming infrastructure costs
-- Content owners are assured against piracy because no part of the encrypted video stream is stored on the network, and because Zattoo's P2P technology allows for geographic targeting of users
-- Advertisers benefit from Zattoo's closed-loop
model, which combines the best attributes of web-based (banner and targeted-text) advertising methods with the proven effectiveness of TV-style video spots"Permalink: Zattoo to stream World Cup Soccer
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P2P Switzerland
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