p2p
Zattoo to stream World Cup Soccer
Filed in archive Companies by Marc on May 29, 2006
Zattoo to stream World Cup Soccer
Zattoo will provide P2P IPTV for World Cup Soccer as part of a Swiss cable offering. Zattoo was developed by researchers and programmers from the University of Michigan. The proprietary technology was designed for secure and smooth streaming for high bandwidth IPTV broadcasts. Zattoo will focus its buildout in Europe and then Asia.

The following copy from the press release shows how they are trying to sell the service.

" -- Consumers are able to watch an array of major television channels in one browser, find specialty content often not available elsewhere and achieve portability and privacy unique to the personal computer
-- Broadcasters achieve improved targeting with a 10X increase in
audience scalability and vastly reduced streaming infrastructure costs
-- Content owners are assured against piracy because no part of the encrypted video stream is stored on the network, and because Zattoo's P2P technology allows for geographic targeting of users
-- Advertisers benefit from Zattoo's closed-loop model, which combines the best attributes of web-based (banner and targeted-text) advertising methods with the proven effectiveness of TV-style video spots"

Permalink: Zattoo to stream World Cup Soccer
Tags: P2P  Switzerland 
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