Other content companies are piling on top of YouTube in the wake of Google's purchase (a defendant with huge cash reserves) and Viacom's monster $1 billion copyright infringement lawsuit. Plaintiffs are now starting to seek class action status

New lawsuits have sprung up from the Football Association Premier League and Bourne Co., a large privately-held global publisher.

For its defense YouTube points to the DMCA, which provides a safe harbor to Internet service providers that remove infringing content upon notice. Plaintiffs however find those efforts ineffective as copyrighted content quickly reappears on the site.