Warner Brothers will be using P2P as part of a new service called In2Movies for movies and TV shows. The service will initially start in Germany and then expand into other markets.

More on the offering:

"Films will be made available to registered users of the In2Movies service on the same day they are released on DVD in the German language. In addition to the studio's blockbusters, In2Movies plans to sell local programming and material supplied by third parties.

The first version of the technology will allow content to be downloaded onto computers. A later version will enable users to store movies and TV shows on portable devices.

A centralized component of the technology ensures the protection of copyrights, Warner Bros. said, while file-sharing aspects help distribute the large files more efficiently.

The service is being developed with arvato mobile, a subsidiary of German media conglomerate Bertelsmann, using its GNAB download platform."