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Warner Music Greenlights Viral Video

Filed in archive Companies , Marketing by Marc on September 22, 2006

Warner Music Greenlights Viral Video
Warner Music Group will license its music to YouTube for distribution as part of user-posted videos. The deal will take the form of sharing advertising revenues. Under the agreement YouTube will integrate content identification technology to identify files containing Warner content. Warner recently created a YouTube channel to promote a Paris Hilton album that also had revenue sharing with the web site.

Warner takes a bold and charitable step with the agreement, which treats the video site as a promotional medium, as opposed to a distribution channel like P2P. Warner accepts a small payment on ad sales. It does not force DRM or a fixed fee or charge per applicable media file played. As a result, there is no impact to users and such virallinks video publishing can continue its boom.


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Permalink: Warner Music Greenlights Viral Video
Tags: warner  youtube  viral  video  music  license  digital  warner+music 

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