Filed in archive Companies , Marketing by Marc on September 22, 2006

Warner Music Group will license its music to YouTube for distribution as part of user-posted videos. The deal will take the form of sharing advertising revenues. Under the agreement YouTube will integrate content identification technology to identify files containing Warner content. Warner recently created a YouTube channel to promote a Paris Hilton album that also had revenue sharing with the web site.

Warner takes a bold and charitable step with the agreement, which treats the video site as a promotional medium, as opposed to a distribution channel like P2P. Warner accepts a small payment on ad sales. It does not force DRM or a fixed fee or charge per applicable media file played. As a result, there is no impact to users and such viral video publishing can continue its boom.

Related Entries:

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Warner Music Greenlights Viral Video - 19 September 2006
Universal Sues Sony Over Music Video - 25 October 2006
Universal Sues Sony Over Music Video - 25 October 2006
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Response from: Digital Music - The Future

Entertainment business attorney and consultant Bob Lefsetz thinks so. He credits Edgar Bronfman, Jr. with breaking the hard music party line on licensing and starting the YouTube deals (Warner Music Greenlights Viral Video) that provide licensing in ex...