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Warner Music Embraces Digital

Filed in archive Innovation by Marc on August 23, 2005


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Warner Music chairman and CEO Edgar Bronfman Jr. boldy announced a new "e-label" division that eschews the album format and total label control. E-label artistslinks will release a pod of 3 songs every few months instead of a full CD every year or two. Artists will retain ownership and copyrights.



This is a fabulous move. Of course indies have been doing this for years and it's taken a major label a full decade to innovate. Still, change is inevitable.



Marc Freedman
RazorPop, developer of TrustyFiles, the leading multiple network P2P file sharing software
Are you a major entertainment company or marketer? Then you need BrandedP2P.
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