Coca-Cola's Stageside now features Jay-Z after its previous Promotion of Ne-Yo, which recorded 3.3 million downloads. Stageside is an innovative program that promotes the entertainment with both web and P2P links for maximum exposure. The P2P effort is co-ordinated by the Jun Group.

Carol Kruse, Vice President Interactive Marketing, Coca-Cola North America said:

With Stageside, we are using P2P networks and file sharing to change how we make entertainment content available digitally. With the online landscape constantly evolving we have to offer distinctive content that people will really want to see. Jay-Z a perfect fit for this program, since his whole career has been built on innovation.