p2p
p2p = More CD sales.
Filed in archive Government by Jordan Grodecki on November 5, 2007
cds.jpg


...or so say the Canadian Government!

A study commissioned by Industry Canada has revealed that apparently, the more songs downloaded and uploaded there are, the more CDs are bought! This completely contradicts both logic and the statements of virtually everybody in the music industry, yet they do appear to have some facts behind their claim. Their apparent findings are detailed below.


# For every 12 P2P downloaded songs, music purchases increase by 0.44 CDs. That is, downloading the equivalent of approximately one CD increases purchasing by about half of a CD.

# No relationship between P2P file-sharing and purchases of electronically-delivered music tracks (e.g., songs from iTunes).

# Roughly half of all P2P tracks were downloaded because individuals wanted to hear songs before buying them or because they wanted to avoid purchasing the whole bundle of songs on the associated CDs and roughly one quarter were downloaded because they were not available for purchase.

# Only the effect of illegally downloading music that is not available for purchase influenced music purchasing, with a 1% increase in such downloads being associated with nearly a 4% increase in CD purchases.

# People who also own an MP3 player appear to be less likely to purchase CD albums.


Check out the full story here

Permalink: p2p = More CD sales.
Tags: canada  cds  government  more  2007  more+sales  burner+printer  digital+music 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/100570
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