Strategy Analytics report "TV and Movie Downloads: Harnessing the Power of P2P" predicts that P2P will be critical to legal movie and video distributors. "Our analysis suggests that there is a clear and urgent need for major content owners such as Disney, Sony, Warner and Universal to support the development of legal P2P networks. They will perform a vital strategic role in the media and entertainment industries by providing social stickiness and economic efficiencies, as well as supporting a growing portfolio of business models, pricing strategies and legal consumption experiences."

"Regular high profile coverage of disputes involving content distribution websites of uncertain legality tend to imply that P2P is inherently a "bad thing," notes James Penhune (pictured here), Director of Broadband Media and Communications research. "But our analysis suggests that P2P will ultimately provide considerable benefits for content providers seeking to tap into the growing demand from consumers for video, music and games delivered over the Internet."