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P2P Advertising - Oct 26 & 29

Filed in archive Events , Marketing by Marc on August 16, 2007

P2P Advertising - Oct 26 & 29
The DCIA, the P2P industry association, is driving P2P mainstream with the bicoastal P2P Advertising Upfront conference. The event will be held October 26 & 29 in New York and Los Angeles, in conjunction with Digital Hollywood Fall. It's the first time the DCIA and any P2P industry event have focused on advertising.

A few of the sessions show the breadth of the coverage:
> ADVERTISING AGENCIES. Units and Metrics - Player Banners, Tips, Tails, In-Stream Ads, and Measurement Techniques
> SPONSOR COMPANIES. Approaching P2P - From Brand Awareness to Direct Response
> CONTENT PROVIDERS. Free-to-User, Promotional, and Hybrid Opportunities - Property Driven Models
> ONLINE AD NETWORKS. Aggregating P2P and Social Networks - Common and Individual Attributes


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Permalink: P2P Advertising - Oct 26 & 29
Tags: advertising  conference  digital  2007  business  digital+music  file+sharing  riaa+mpaa 

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