P2P Advertising - Oct 26 & 29
Filed in archive Events , Marketing by Marc on August 16, 2007

A few of the sessions show the breadth of the coverage:
> ADVERTISING AGENCIES. Units and Metrics - Player Banners, Tips, Tails, In-Stream Ads, and Measurement Techniques
> SPONSOR COMPANIES. Approaching P2P - From Brand Awareness to Direct Response
> CONTENT PROVIDERS. Free-to-User, Promotional, and Hybrid Opportunities - Property Driven Models
> ONLINE AD NETWORKS. Aggregating P2P and Social Networks - Common and Individual Attributes
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advertising conference digital 2007 business digital+music file+sharing riaa+mpaa
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