Filed in archive Events , Marketing by Marc on August 16, 2007

The DCIA, the P2P industry association, is driving P2P mainstream with the bicoastal P2P Advertising Upfront conference. The event will be held October 26 & 29 in New York and Los Angeles, in conjunction with Digital Hollywood Fall. It's the first time the DCIA and any P2P industry event have focused on advertising.

A few of the sessions show the breadth of the coverage:
> ADVERTISING AGENCIES. Units and Metrics - Player Banners, Tips, Tails, In-Stream Ads, and Measurement Techniques
> SPONSOR COMPANIES. Approaching P2P - From Brand Awareness to Direct Response
> CONTENT PROVIDERS. Free-to-User, Promotional, and Hybrid Opportunities - Property Driven Models
> ONLINE AD NETWORKS. Aggregating P2P and Social Networks - Common and Individual Attributes

Related Entries:

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Gorgeous Girl Teaches Advertising - 18 June 2007

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Permalink: P2P Advertising - Oct 26 & 29

Tags: advertising conference digital 2007 business digital+music file+sharing riaa+mpaa

Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/86236

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Vote for P2P Advertising - Oct 26 & 29:

Currently 8.00/10
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Rating: 8.00 out of 2 vote(s) cast.

Response from: Sun Group (08/17/07 2:40pm)

High quality and low-cost Digital Advertising Display

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Read Letsgodigital Review
http://www.letsgodigital.org/html/review/photo_frame/sun_sg8.html

Response from: Sign Holders (10/29/09 2:39pm)

One thing we should not underestimate in any form of advertising is street advertising. I seems to me this form of publicity is losing grown to internet advertising. We should be aware that both forms are equally important...