Online Music's Best Customers: File Sharers

Filed in archive Stats by Marc on July 28, 2005

According to a survey from music research group The Leading Question, music consumers who download and share files over P2P spend four times (4x!) as much money on legal downloads (Apple's iTunes Music Store, Napster, etc.) as consumers who don't share files.

"The 2005 Speakerbox research shows that music fans who break piracy laws are highly valuable customers," said Paul Brindley, director of The Leading Question, as well as Music Ally. "There's a myth that all illegal downloaders are mercenaries hell-bent on breaking the law in pursuit of free music. In reality they are often hardcore fans who are extremely enthusiastic about adopting paid-for services as long as they are suitably compelling."

The recording industry said it will continue to sue P2P users.

Marc Freedman
RazorPop, developer of TrustyFiles, the leading multiple network P2P file sharing software
Are you a major entertainment company or marketer? Then you need BrandedP2P.
Are you an independent artist or small content provider? Check out the Do-It-Yourself P2P Street Team.

Related Entries:

Digital Media Changes Radio Habits - 27 June 2006
Warner Music Greenlights Viral Video - 22 September 2006
How to bootstrap an online music network (Part 3) - 30 November 2006
How to bootstrap an online music network (Part 4) - 30 November 2006
Labels have only themselves to blame - 09 February 2007
Online File Sharing - 13 February 2007
Surprised by customers (Part 4) - 14 April 2007
Online File Storage - 09 December 2007
Connecting Chords - 01 October 2009

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