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Online Music's Best Customers: File Sharers

Filed in archive Stats by Marc on July 28, 2005

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According to a survey from music research group The Leading Question, music consumers who download and share files over P2P spend four times (4x!) as much money on legal downloads (Apple's iTunes Music Store, Napster, etc.) as consumers who don't share files.

"The 2005 Speakerbox research shows that music fans who break piracy laws are highly valuable customers," said Paul Brindley, director of The Leading Question, as well as Music Allylinks. "There's a myth that all illegal downloaders are mercenaries hell-bent on breaking the law in pursuit of free music. In reality they are often hardcore fans who are extremely enthusiastic about adopting paid-for services as long as they are suitably compelling."

The recording industry said it will continue to sue P2P users.

Marc Freedman
RazorPop, developer of TrustyFiles, the leading multiple network P2P file sharing software
Are you a major entertainment company or marketer? Then you need BrandedP2P.
Are you an independent artist or small content provider? Check out the Do-It-Yourself P2P Street Team.



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