NPD Group Sez Teen P2P Use Dropped in 2008
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An NPD Group survey of teens aged 13 to 17 has found that teens' use of P2P networks to download music dropped by 6 percent in 2008.
As WebProNews' Mike Sachoff reports, that shift was unexpected. "It was surprising to see that fewer teens downloaded music from P2P sites or borrowed them from friends," says NPD Group analyst Russ Crupnick. "These declines could be happening due to a lack of excitement among teens about the music available, but it could also reflect a larger shift in the ways teens interact with music."
"One reason NPD cited for sales and downloading declines is the increase in music choices for teens," writes TWICE's Doug Olenick. "The survey found a jump in online and satellite-radio listening, with 52 percent using online radio last year, up from 34 percent in 2007. Satellite usage jumped to 31 percent in 2008, from 19 percent in 2007."
More here from Digital Media Wire … more here from The Quietus … more here from Ypulse … more here from Billboard … and the press release is here.
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