NARM Conference Notes
Digital music analyst Todd Beals shares his impressions from the NARM (National Association of Recording Merchandisers) conference in Chicago. The event features performances and interviews with top artists and the typical luminaries from the major labels, indies, digital distributors, and researchers.
He included some juicy stats from ipsos Insight research. Did you know Napster 2.0 has higher brand awareness than Apple iTunes?
Here is a breakdown of how people buy music.
> A La Carte Downloads 67%
> Subscription 17%
> Album Purchases 12%
> Bundles 11%
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