MERCORA RECEIVES $5M EQUITY FOR P2P RADIO: Red Herring, TJ's weblog

It's always good to see continued VC attention in digital entertainment technology. It's a risky strategy to found a business based on satisfying someone (the entertainment biz) who isn't the customer. You have to spend a lot of resources to define the product space, educate the market, differentiate your product, and find a receptive market niche. Of course a few mil can solve a few problems.

I'm not keen on P2P radio. It's a bastard hybrid with a weak USP and limited market segment. The end game for Mercora is to quickly establish leadership of this awkward space and flip itself to a major online portal or music retailer where it's unique technology will complement regular Internet streaming or radio.

Marc Freedman

RazorPop, developer of TrustyFiles, the leading multiple network P2P file sharing software

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