How do you treat a guy who loves your product and buys lots of it? If it's the music industry, you punish him. I could be talking about P2P users. But this subject is Apple Computer. Apple has sold over 500 million songs through iTunes, 82 percent of all paid downloads. Clearly they are doing something right. Not only are they a great record label customer, but they're effectively combatting unauthorized music downloads with a superior alternative.

Here's an excerpt from AP coverage.

Record companies already make more profit by selling a song through iTunes than on a CD, with all the associated manufacturing and marketing costs, Jobs said.

"So if they want to raise the prices it just means they're getting a little greedy,'' he said.

The Apple co-founder and CEO indicated he plans to stand firm. "We're trying to compete with piracy, we're trying to pull people away from piracy and say, 'You can buy these songs legally for a fair price,''' he said. "But if the price goes up a lot, they'll go back to piracy. Then everybody loses.''

Marc Freedman
RazorPop, developer of TrustyFiles, the leading multiple network file sharing software with search and download of ALL top networks.
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