According to the report Internet TV 'goldrush' from researcher Understanding & Solutions, Internet and P2PTV will reach $10 billion in worldwide ad revenues by 2011, about 18% of all projected internet advertising.

The number of Internet videos are projected to double each year during this period. John Bird, Principal Consultant with Understanding & Solutions, said "Globally, we estimate there are more than 20 billion videos being streamed across the web each and every month. In the US alone, active Internet video users are streaming an average of 55 videos per month and this is just the beginning."