Google has announced their Video Upload Program. They get it. Yahoo once got it, but hasn't for a few years. Microsoft never got it. Nor did AOL. Excite got it, sort of, but that's Ancient history. It is in a different galaxy for Hollywood.

What is 'it'?

• It is the real convergence of technology, entertainment, and consumers.


• It is the transformative power of technology to re-invent markets.


• It is the vision to stay out of the way of smart engineers and let them bring new products to market.

And Google's got it.

Now maybe this is just a convenient way to upload large files for blogs and personal web pages. Yeah, right. ... Add robust searching, dirt cheap server farms, ad-supported web pages, ad-supported files, and an ecommerce store to sell files, and Google owns the personal and corporate digital music and video publishing field. Sweet.

Marc Freedman
RazorPop, developer of TrustyFiles, the leading multiple network P2P file sharing software
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