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The Insider’s Edition

13 February
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AT&T: Bad Branding …

AT&T: Bad Branding ...

… Or you can't keep a good dinosaur down.

It's bad enough that AT&T continues to resurrect itself and pull itself back together like frankenstein. They also keep bringing back the same ugly AT&T name. First when SBC was bought and now when Cingular was added. The AT&T brand is stodgy, paternalistic, monopolistic, and old. Most people associate it with AT&T Wireless and a bad experience. Just let it die!


 
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