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AT&T: Bad Branding ...
Filed in archive Companies , Marketing by Marc on February 13, 2007
AT&T: Bad Branding ...
... Or you can't keep a good dinosaur down.


It's bad enough that AT&T continues to resurrect itself and pull itself back together like frankenstein. They also keep bringing back the same ugly AT&T name. First when SBC was bought and now when Cingular was added. The AT&T brand is stodgy, paternalistic, monopolistic, and old. Most people associate it with AT&T Wireless and a bad experience. Just let it die!





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Tags: att  branding 
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