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Complete My Album's False Promise Title: Complete My Album's False Promise
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Filed in archive Commentary , Companies , Entertainment industry , Marketing by Marc on April 03, 2007

This post is part of a series that analyzes Apple's Complete My Album offering. 1. Apple Pimps The Single 2. Complete My Album Is Incomplete 3. Complete My Album Is For Singles 4. Complete My...

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Complete My Album Is For Singles Title: Complete My Album Is For Singles
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Filed in archive Commentary , Companies , Entertainment industry , Marketing by Marc on March 31, 2007

This post is part of a series that analyzes Apple's Complete My Album offering. 1. Apple Pimps The Single 2. Complete My Album Is Incomplete 3. Complete My Album Is For Singles 4. Complete My...

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Complete My Album Is Incomplete Title: Complete My Album Is Incomplete
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Filed in archive Commentary , Companies , Entertainment industry , Marketing by Marc on March 30, 2007

This post is part of a series that analyzes Apple's Complete My Album offering. 1. Apple Pimps The Single 2. Complete My Album Is Incomplete 3. Complete My Album Is For Singles 4. Complete My...

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Apple Pimps The Single Title: Apple Pimps The Single
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Filed in archive Entertainment industry , Marketing by Marc on March 28, 2007

This post starts a series that analyzes Apple's Complete My Album offering. 1. Apple Pimps The Single 2. Complete My Album Is Incomplete 3. Complete My Album Is For Singles 4. Complete My...

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Labels Forced to Adapt to Album Decline Title: Labels Forced to Adapt to Album Decline
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Filed in archive Entertainment industry , Innovation , Marketing by Marc on March 26, 2007

The rise of the single is one of the pillars of the digital transformation of the music industry. Last year a landmark point was reached - more singles were sold than albums. That presents a painful...

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"The Free Download Concept Isn't A Frivolous Act" Title: "The Free Download Concept Isn't A Frivolous Act"
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Filed in archive Artists , Free and Legal Files , Marketing by Marc on March 23, 2007

Fun Friday brings free downloads for our readers. The band Harvey Danger cordially requests your presence to download its latest album free and asks you to share it with your friends. Technologist...

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The Band and The Brand Title: The Band and The Brand
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Filed in archive Artists , Commentary , Entertainment industry , Marketing by Marc on February 26, 2007

A band's MUSIC should not be a brand. With that clarification, I refer readers to Bob Lefsetz's commentary below. A band's BUSINESS however better be a brand. The corporate manager and...

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Crippled Videos: Major Labels Still Not Getting It Title: Crippled Videos: Major Labels Still Not Getting It
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Filed in archive Commentary , Entertainment industry , Free and Legal Files , Marketing by Marc on February 19, 2007

Suretone Records, a Universal Music Group label, will distribute videos of top and new artists on the P2P file sharing networks. The files will not be secured and can be freely and legally downloaded...

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Apple Driving CD Prices Title: Apple Driving CD Prices
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Filed in archive Entertainment industry , Marketing by Marc on February 14, 2007

Over half the 25 best selling CDs on Amazon.com are under $10. Credit Apple. iTunes' $9.99 album pricing is driving major retailers to be competitive in a weak market. An anonymous record exec...

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AT&T: Bad Branding ... Title: AT&T: Bad Branding ...
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Filed in archive Companies , Marketing by Marc on February 13, 2007

... Or you can't keep a good dinosaur down. It's bad enough that AT&T continues to resurrect itself and pull itself back together like frankenstein. They also keep bringing back the same...

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Promote Your Songs on MySpace and P2P Title: Promote Your Songs on MySpace and P2P
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Filed in archive Artists , Marketing by Marc on January 29, 2007

MySpace rocketed on the ability of its almost 100 million members to post music and video. It's long been a haven for artists to find new fans. But are you getting the most out of it? Anne...

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Video: The Next Online Frontier Title: Video: The Next Online Frontier
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Filed in archive Marketing , Stats by Marc on January 23, 2007

Online video gets real in 2007 and breaks the billion dollar level. According to Strategy Analytics, online TV, movie, and other video sales will grow from $300 million in 2006 to $1.5 billion in...

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Fab Friday: Viral Marketing Ain't Free Title: Fab Friday: Viral Marketing Ain't Free
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Filed in archive Fun , Marketing , Society & Public Policy by Marc on November 10, 2006

In an amusing turnabout, fans are billing Universal Studios for their marketing effort. Universal released the movie Serenity, which was based on the TV show firefly. So Universal's marketing arm...

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Warner Music Greenlights Viral Video Title: Warner Music Greenlights Viral Video
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Filed in archive Companies , Marketing by Marc on September 22, 2006

Warner Music Group will license its music to YouTube for distribution as part of user-posted videos. The deal will take the form of sharing advertising revenues. Under the agreement YouTube will...

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Does This Frog Have Legs? Title: Does This Frog Have Legs?
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Filed in archive Commentary , Companies , Innovation , Marketing by Marc on September 08, 2006

Startup Spiral Frog has announced a deal with Universal Music to distribute ad-supported music. Terms were not announced. Files would be distributed in protected WMA format and so not be compatible...

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Soribada Proves Legal P2P Market Title: Soribada Proves Legal P2P Market
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Filed in archive Companies , International , Legal , Marketing , Stats by Marc on September 07, 2006

South Korean P2P service Soribada was forced to close its free P2P service. It re-opened as an authorized subscription service in July with signed contracts with 350 music rights holders. At its peak...

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Music Recommendation Services Title: Music Recommendation Services
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Filed in archive Marketing , Society & Public Policy by Marc on September 04, 2006

"The New Tastemakers" from the New York Times isn't new. Peer recommendations started with the rise of the Internet over ten years ago with various music recommendation and playlist...

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Innovative Consumer Services and YouTube: KISS Title: Innovative Consumer Services and YouTube: KISS
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Filed in archive Commentary , Innovation , Marketing by Marc on August 21, 2006

John Dvorak isn't "Missing the point about YouTube." It's still a big fat Kiss, that's "Keep It Simple, Stupid". He makes a great point that while people focus on the...

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U2 Can B a Viral Artist Title: U2 Can B a Viral Artist
PermaLink: http://www.p2p-weblog.com/50226711/u2_can_b_a_viral_artist.php

Filed in archive Artists , Marketing by Marc on July 18, 2006

Prince may be cutting back, but other artists are stepping up. Singer, musician, and songwriter Paul Korda has taken a smart hop on the viral video train with a YouTube video of his hit "Pirates...

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